1963 Buick Riviera Silver Arrow I
1963 Buick Silver Arrow I Concept Car


During a trip to England, automotive designer Bill Mitchell caught a glimpse of a Rolls Royce emerging from the fog. Inspired by the vision, he began designing what would become the Silver Arrow I. He attempted to marry the sporting character of an Italian Ferrari to the luxury look of a British Rolls Royce.

He thought of it as a Cadillac, a rebirth of the division’s LaSalle. But when Cadillac turned it down, he offered it to GM’s other divisions and Buick won the competition. It evolved almost intact into the first production Riviera.

Mitchell’s customization of this 1963 Riviera converted into a show vehicle, which he enjoyed driving regularly. Among other modifications, its roof was lowered more than two inches and its special interior was trimmed in silver leather.

     Quick Facts
Year: 1963
Make: Buick
Model: Riviera Silver Arrow I
Weight: 4190 lbs.
Wheelbase: 117”
Engine: V-8, 401 cubic inches
Horsepower: 325 hp
Units Produced: 1

This vehicle is not currently on exhibition.



Calendar of Events

See the complete listing of events.

Let's Go

Calendar of Events

To receive Sloan*Longway E-News, please click the “Sign Up” button to the right and fill out the iContact form.

Map and Hours

Phone: 810.237.3450

Support Sloan*Longway

Your membership and donations are critical to our success.


Purchase Tickets

For special exhibitions, Star & Laser Shows, auxiliary programs, and more.

Get Tickets